WHY EVERY B2B BUSINESS NEEDS A CUSTOMER PERSONA

Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. The Basics of B2B Buyer Profiles It includes information about their company, job responsibilities, goals, and challenges. Core elemen

Whether it’s a startup or a large corporation, nearly every business relies on services that support growth. Understanding the types and value of business services can strengthen your operations. Understanding Business Services They are usually non-tangible and don’t involve producing a physical product, but they add significant impact.Example